Zodiac signs are labels that help us understand and navigate our way in the world so I reworked them into actual labels. Focussing on a positive quality inherent to each sign and re imagining that as a retro brand. Gemini’s are Curious so an aircraft label synonymous world travel and seeking out new experiences felt like the perfect visualisation! Scorpio’s are Resourceful and most often represented by a scorpion so I chose to illustrate a matchbook as it’s something a resourceful person would carry but the graphics are inspired by retro drinks lounges!

The illustrations were then risograph printed in Neon Pink, Orange and Green, on FSC Paper in Scotland!